Even 30 years ago, no one would have thought of building turnkey. That would not have been possible cost-wise at all.
I once saw a documentary of a turnkey house from the post-war period.
In 2021, a Qelle prefab house from the 60s was relocated to the Kiekeberg Local History Museum: back then, you could order the prefab house not only turnkey but also with matching furniture and curtains.
The prefab house world invented the turnkey house. This includes, among others, Okal Haus, Budde, Hoesch-Haus, all from the 60s.
Let me calculate: turnkey house construction has turned 60. And through prefab construction methods very attractive, since cheaper than solid construction.