And are you sure about that? If you bought/built/inherited without children before, in my opinion, this does not matter. Because it is about the first purchase as a family. And family in the sense applicable here is: parents + at least one child.
I think the term "family" must be defined here. Wikipedia says that a family is already founded through marriage:
Family (collective formation from Latin
famulus "servant",
familia "entire household of servants") sociologically refers to a living community established through partnership, marriage, civil partnership, adoption, or descent,