OK then I am probably not up to date. So far, almost no one knew Napoleon, it was a premium manufacturer, qualitatively above Weber grill. In terms of price, it was more like 90% of normal people could not (or did not want to) afford such a grill.
I rather understand the bland mass as Landmann, Weber grill, Outdoorchef, Rösle and co.
By the way, I have a Rösle and am extremely satisfied with it.