Yes. But do you want to buy/build from a provider who offers ruinous prices, i.e., around +/- 0 or below cost? For a mass product, which I receive and then pay for, okay. But for a house, where I might still report significant defects and depend on them?
We experienced this during the pandemic when everything came to a halt and our competitors, out of desperation, started offering prices below cost. That's when we got out of the downward spiral at the latest. Two of them are now insolvent or have been bought out and "restructured."
Therefore, the downward spiral in prices, which seems to be slowly reversing now, does not necessarily have to be good for the customer. Many will be left behind and leave unfinished houses.
PS: I did build with Town & Country, but I never had the impression that they were on the verge of bankruptcy, although they are really affordable. If they suddenly cut prices by 20% for the same house now, where is the saving supposed to come from? That can only affect the substance.