Strategy for selling a house - what is the best way to proceed?

Friends wanted just over 1 million for their townhouse, stayed just under the psychological mark of 1 million in the listing, but indicated the garage under the sales text as "additional costs," so that they were back at the desired price in total. This way they also reached everyone who was searching up to 1 million euros. They gave themselves the garage amount as room for negotiation. However, I do not know at what price it was ultimately sold.

Didn’t you recently write something about a new-build semi-detached house that’s for sale near you? If it’s through an agent, give them a call and have them take a look at your house. That way you’ll already have a comparison.

Didn't you recently mention a new semi-detached house for sale near you? If it's through an agent, give them a call and have them take a look at your house. That way you'll have a comparison.

Yes, I did, I've already broken that down and calculated it / made the comparison regarding living space, etc. But what speaks against the semi-detached house as a reference value is that it hasn't sold yet. However, the thing is neither detached nor does it have a heat pump, and the plot is tiny. I think I will go a bit over the price.

I am thinking along the lines of Yaso2.0. I am considering a listing price of 529k-549k. I really have reservations about setting it that expensive because such expensive houses aren't very common in this region. I don't know if there will even be demand at that price, or if people lose interest at 500k.

At the risk of embarrassing myself here, I really don’t get anything.

I don’t believe that, because you say immediately afterwards

I don’t know what a customer avatar is (we only use it at work to define personas for our products, for example).

so you can actually do something with a customer avatar and have already applied it in the bottleneck-focused strategy. That’s exactly what it’s about: imagine what the hypothetical ideal buyer would be like, who will buy exactly.Your.House because it is exactly.The.Right.One for him and he is desperately searching for it as the devil avoids holy water. If you imagine this guy, you automatically know through which narrow alley he must come. Define parametrically the advantages of your property and find the type who would give exactly 100 points for each of them. So basically “Selling Point Bingo.” Of course, you can also play Infinite Monkey, sit by the stream of an online portal and wait who swims by. In the matrix of the combination of “Infinite Monkey” and “Brute Force” you will fill your net too – but you will also painfully learn the unfortunately subtle difference between efficient and effective. Because some will swim by, so you won’t remain unsuccessful. But they won’t be the ones who have been exactly looking for your property. Instead, they are those for whom it is a second choice (and who comparatively offer less than the best matches). That it’s a nice and good second choice (because actually it’s absolutely a first) does not get evaluated (due to the lack of congruence between offer and search profile).

If you have understood that (which you almost have, just can’t see the forest for the trees), then you can specifically hunt for your ideal buyer (because you know his feeding ground) and hit the big buck instead of scaring him away with loud shooting at hordes of rabbits. Don’t look for the “Spektrum der Wissenschaft” reader in “Sport Bild,” not the wine drinker at the beer fountain, and so on.

What I’m trying to advise you is this: look for the interested party whose shoe pinches exactly where your house works like no other like the pain salve sent from heaven during their house search.

Talk to a colleague tomorrow during lunch break who paid more eager attention in this training than you did, then maybe the penny will drop. If not: “in exchange for blue tiles” I’ll put my chatter into practice too ;-)

In your post #255 or #258 by , it’s already heading strongly towards cracking a suitable valuation methodology. That will work out :-)

You could do it that way, or simply put it on Immo Sonstwas, arrange 2 viewing appointments, go to the notary with the buyer and be happy about the payment receipt .... in the meantime 11ant is still messing around with the sales optimization data flow diagram ...

At the risk of embarrassing myself here, I really don't get anything. I don't even know what a customer avatar is supposed to be (we only use it at work to define personas for our products, for example).

The priority of 11ant sometimes lies in a lot of prose with very little content. You are not alone with that. Presumably, you can write him a PM or email to have the cryptic texts deciphered for a fee.

Selling within your circle of acquaintances has the disadvantage that you remain connected forever and have to handle inquiries years later. Also, someone with sufficient funds must be found. Acquaintances also think they can get a bargain, since everything in the markets is always so expensive... not without reason (ha ;-)) potential buyers are advised here to look under the table – the advantages clearly lie on the buyer’s side.