Honestly, there’s no such thing as a natural look with tiles. Whether they are green or wood-look is entirely up to each individual. Wood simply has its disadvantages compared to other materials, or if you want to minimize those, it just has its price, which not everyone is willing or able to pay. I would actually prefer to install parquet everywhere (including the kitchen, but not necessarily bathrooms and utility rooms). But only solid wood, which, with all due love, I simply can’t afford.
I then considered PVC-free design flooring, but I don’t really trust it when it comes to the appearance after 15 years. With tiles, I would also go for a stone look, but my wife won’t go for that. So, wood-look. In the bedroom and kids’ room, tiles feel too uncomfortable for us, so I looked for something supposedly healthy and am now trying design cork or linoleum first. Natural cork pattern is too busy for me and “classic” linoleum reminds me too much of school and hospital.
If new manufacturing methods allow you to combine the look of one floor with the properties of another, that’s great!
And as I said, I have seen design flooring where I couldn’t tell it wasn’t wood. When feeling it, I only doubted it after the nail test. I know that tiles can look like that purely visually as well (unless you lie on the floor, where you quickly feel it due to hardness and coolness).
I don’t understand why you shouldn’t be allowed to choose new looks for tiles. Are you then also against natural stone look for tiles?