Quick note on that:
Every heating system eventually wears out and has to be replaced. Usually only the generator (heat pump) and not the distributor (underfloor heating). Still, problems will arise sooner or later with it as well, and then it gets really, really expensive.
When we built the first time, we were worried about that too, but meanwhile (after I also observed the installation back then) – what is supposed to happen to the underfloor heating that is completely embedded in the screed? I mean the pipes? If a pipe really breaks in the screed (why should it), usually the building insurance covers something like that?
I primarily see the risk with the pump or so, which is located above the floor and can be replaced.
And looking at it compared to the argument: What if you (Vestaxx) are no longer around in 20 years? Where will one get a replacement glass then?
I would be less worried about single providers – if the window heating system catches on, presumably more providers will have established themselves in 20 years.
The decision in favor of window heating rather carries the risk that switching later to a system with underfloor heating is not possible without considerable costs. Therefore, it may be more interesting for renovations than for new builds. Existing buildings often face the problem of not having underfloor heating. And installing it afterwards is expensive.