I can well imagine that the lack of price transparency and the dubious discounts in the furniture industry can sometimes backfire. Although many do fall for slogans and promotions.
Ultimately, the deciding factors are the budget, personal standards, and how the kitchen is used. There are families who need the refrigerator for drinks, a microwave, the coffee machine, and the dishwasher. The rest is decoration. Others cook fresh every day, occasionally prepare multi-course meals, and even use the harvest from the garden.