Hello Sabine,
as a rule, vinyl floors are coated with a so-called UV-protection layer. Below that are a vinyl wear layer and the vinyl decorative layer.
The whole thing then feels soft (as you call it rubbery), but thanks to the protective layer, it has a relatively smooth, easy-to-clean surface. So don’t worry, you won’t be scrubbing yourself silly. So wiping with a damp cloth is absolutely no problem.