Elina
2016-06-18 16:29:33
- #1
The loyal, or let's say comfortable customer, actually gets ripped off everywhere. If you really want to burn money, you make all contracts with the same insurance company, handle all your money matters through your main bank, and when shopping online, you happily click on the super special offer for loyal customers from the newsletter.
Example 1: Father-in-law has all his insurances with Er-und-Vau. He pays 680 euros a year for his car insurance (second car, small car, some Seat). I couldn't believe it, because we have a similar cheap mini car and only pay 260 euros a year. I compared online using father-in-law's data and came to 240 euros! Did he switch? No, he didn't. Such a "loyal" customer...
Example 2: For our first financing, we needed a risk life insurance because we exceeded the loan-to-value ratio. Offer from the bank that also handled the construction financing? 40 euros per month. Offer online from an external institution? 15 euros. Of course, which one we took.
Example 3: Follow-up financing. Main bank offers 1.6%, and they should actually be interested in keeping us as customers. Dr. Klein offers 1.4%. Yes, it took 6 weeks from the inquiry to the conclusion, yes, it felt like 500 pages of paperwork we had to send, and yes, it costs money for the assignment of the land charge. But to stay with a bank that was rarely reachable, recently wanted 45 euros a year for a lousy account statement (well, there would have been 3), offers no online banking for the construction financing, and one year after a forward offer had to beg... no thanks.
Example 4: I have contact lenses and always buy from the same shop. But never through the newsletter. If I click on the newsletter and go to the shop through it, the six-pack of lenses costs me 42 euros. If I go via Google search to the same shop and then click on my lenses, the same package costs 19 (!!!!) euros. The hotline confirmed, this is not a mistake. So? Of course, customer screwing... uh, I meant loyalty bonus. Only that the bonus is added on top and not deducted. In return, the customer is ripped off.
Customer loyalty is not rewarded at all, as you can see by the fact that there are new customer discounts everywhere but no loyalty discounts for existing customers scaled according to years of loyalty.
Example 1: Father-in-law has all his insurances with Er-und-Vau. He pays 680 euros a year for his car insurance (second car, small car, some Seat). I couldn't believe it, because we have a similar cheap mini car and only pay 260 euros a year. I compared online using father-in-law's data and came to 240 euros! Did he switch? No, he didn't. Such a "loyal" customer...
Example 2: For our first financing, we needed a risk life insurance because we exceeded the loan-to-value ratio. Offer from the bank that also handled the construction financing? 40 euros per month. Offer online from an external institution? 15 euros. Of course, which one we took.
Example 3: Follow-up financing. Main bank offers 1.6%, and they should actually be interested in keeping us as customers. Dr. Klein offers 1.4%. Yes, it took 6 weeks from the inquiry to the conclusion, yes, it felt like 500 pages of paperwork we had to send, and yes, it costs money for the assignment of the land charge. But to stay with a bank that was rarely reachable, recently wanted 45 euros a year for a lousy account statement (well, there would have been 3), offers no online banking for the construction financing, and one year after a forward offer had to beg... no thanks.
Example 4: I have contact lenses and always buy from the same shop. But never through the newsletter. If I click on the newsletter and go to the shop through it, the six-pack of lenses costs me 42 euros. If I go via Google search to the same shop and then click on my lenses, the same package costs 19 (!!!!) euros. The hotline confirmed, this is not a mistake. So? Of course, customer screwing... uh, I meant loyalty bonus. Only that the bonus is added on top and not deducted. In return, the customer is ripped off.
Customer loyalty is not rewarded at all, as you can see by the fact that there are new customer discounts everywhere but no loyalty discounts for existing customers scaled according to years of loyalty.