How is the usual procedure to inquire otherwise?
Catalog price is a reference point. But nothing more. There is no procedure except a very concrete and finely broken down inquiry - tender via an architect. To consider whether you can build or not, the well-known usual construction costs of +/- €3,000/sqm living space plus incidental costs, outdoor facilities, basement, garage, etc. are sufficient. If you live in an expensive area, you simply calculate with €3,200/sqm. If you want a good finish, a few euros more will be added on top. Unfortunately, you can't do more than that.
We only wanted to commission an architect once we know if we can even build.
The ability to build can be determined quickly. The WHAT you want can be implemented quite quickly with an architect. They have different service phases. The first two service phases are already enough. Maybe then you realize that well-planned 180 sqm are just as good but ultimately €60-80k cheaper?
I had actually hoped that the providers would differ more in price.
That is more or less the same everywhere. The E-Class, the A6, and the 5 Series BMW are comparable and have a similar price. If you want to be cheaper, it has to be the Passat. If you take a comparable good phone from the usual providers (excluding Apple here, since iPhones are overpriced), you have a similar price everywhere. And so on. Yes, the providers partly differ significantly in price. But then also in performance. Comparable material (number and quality of bricks, the same heating system, the same heating, the same toilets, the same flooring costs in the store the same price – no matter who the purchaser is) costs comparable. Craftsmen hours are also quite comparable. Standardized houses have advantages – completed plans and possibly prefabrication (in the case of prefabricated houses).