Nordlys
2017-10-25 08:23:51
- #1
We should not argue about taste. Just saying. A certain type of furniture, reduced in design, variable, flat-packed in boxes, suitable for self-assembly, that is IKEA's strength. Along with immediate availability and a price that is appropriate for the goods. Plus a sales concept that makes you feel like you’re in the right place, that it’s modern, friendly, slightly green. Covered according to Sinus milieus from the consumption-oriented liberal to the modern performer. So the left side of the milieus. IKEA tried to go beyond that with the Stockholm series into the value-conservative milieu, because that has money. But they failed. Not because the furniture was no good, but such clientele don’t feel comfortable in the stores. In Lübeck, some Stockholm leftovers still stand like foreign bodies in the showroom. So I can’t expect craftsmanship. The wall units linked by kaho would also not be my thing. But these wall units can look however they want to me, the concept of framing and staging the TV like a Van Gogh painting, I find unsuitable for us. We don't like it.