If you are really laypeople, I would have an architect only design the plan and then go to a general contractor ("construction company"). They will build the house according to the plan and, depending on the level (which KfW have you thought about?), also involve an energy consultant. If the construction company designs the plan themselves, it is called a general contractor, which also works. However, a separately paid architect is generally much more motivated than someone who works half-heartedly for someone else.
Typically, in both cases, as laypeople, you can do trades like walls and floors yourself. Or the landscaping. That is already several hundred hours!
I would not want to do larger trades myself that are in the middle of the construction phase, due to warranty and schedule reasons. Maybe the insulation in the roof, laying underfloor heating, or slots for electrical wiring, but not more – those would all be typical helper tasks with a short learning curve. This could save perhaps 100 hours, at a 40 euro hourly rate for helpers, so 4,000 euros.