Homestaging - Staging of a Property

  • Erstellt am 2016-01-29 20:26:17

Peanuts74

2016-02-11 06:43:17
  • #1


So sometimes I get the impression that you understand HS as tidying up and cleaning (cat litter box, Duplo toys, toilet...)
No offense, but then a cleaning lady for a few hours is the cheaper alternative...
 

Musketier

2016-02-11 07:30:42
  • #2
Have you ever seen one of the many home shows with the before-and-after pictures? Besides the actual renovation work, I imagine that's what homestaging is about. Tidying up and decluttering is definitely part of it. Then there's depersonalizing, skillful decorating, and good lighting. Here and there, maybe some light color is added as well. That's not something a cleaning lady does.
 

Peanuts74

2016-02-11 08:34:24
  • #3
It is clear that HS does not do cleaning. By the way, in our company we also have a homestager or work with one. I had only responded to the arguments from ypg, who had presented a smelly cat litter box, etc., or compared it to a car with a full ashtray and dirty seats. This group of people is simply sloppy or too lazy and would first need a cleaning lady, because precisely removing these things is not the task of homestaging! Otherwise, I find it sufficient to "depersonalize" and declutter the property; old furniture would not be an argument against a purchase for me, because everyone has different tastes anyway. For example, I once had a house in the portfolio that was absolutely top in condition, with a really beautiful outdoor area with a huge solar-heated pool, etc. The only "flaw" was rustic dark wooden beams and doors inside, a dark rustic kitchen, and the typical brown tiles from the 80s. However, you cannot remove 2 expensive kitchens or magically make the wooden parts that actually fit the house disappear through homestaging. Several people viewed the house and specifically criticized the darkness until, 2 months later, someone came who liked exactly that. HS is especially well possible in empty houses; our partner also only has cardboard furniture for that.
 

ypg

2016-02-11 13:29:08
  • #4

Homestaging is also holding up a mirror to the residents or owners regarding their own operational blindness. I have been in enough "tidy" apartments, as the owner assured me. He also stood by it – yet I then spend a good hour before the photo shoot tidying up here and there because there is no interest in homestaging or much doubt about it, and as you also think, that you can do it yourself. But that is partly a misconception, since you are convinced of your own home and lifestyle and do not see the mistakes.

By the way, this thread is a generally written informative introductory text especially for the category house purchase/house sale.
Of course, you may have doubts about it, but you should not question professional fields if you do not have any knowledge of the subject matter.
Just because I do online banking does not mean I provoke bankers in their branch.
You should think about that.
 

Peanuts74

2016-02-11 14:01:50
  • #5
I certainly did not want to question or even provoke any profession here. However, the question is whether a house needs to be staged in such a way to sell it or if a normally tidy and clean condition is sufficient. When I look at a house or have shown one to a client, no one has expected it to look like a showroom. At least for us, things like location, year of construction or condition, and above all that it is detached, matter. I also cannot make anyone enthusiastic about really terrible tiles or bathrooms with HS, and no one has ever complained to me about Grandma wallpaper. It only becomes difficult when persons with frequent changes of residence and disturbed relationships to ownership live in the house (this is not my definition of Zi.......).
 

ypg

2016-02-11 15:55:28
  • #6

Read the initial thread again and be aware that not all properties are suitable for homestaging, nor does every property have to be homestaged. (this should be evident from the original thread)
While in Hamburg every 2-room apartment can even be sold without photos and/or without viewing, in the countryside you have to give a little help so that the property is even noticed by the seeker.

Every person is different and has different needs as well as different perspectives. In this respect, you can only gain by enlarging the target group for yourself as a seller.
 

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