If one assumes that it is usually not about covering things up, the offer remains to adapt to the expectations of the target audience, or to help their imagination along. Let’s assume the deceased grandmother’s apartment is to be sold. It hasn’t been painted for years, and the old floral wallpaper in the bedroom is yellowing. Otherwise, the apartment is completely empty, or in the worst case, there is an old bed and a lot of Gelsenkirchener Barock furniture lying around. In addition, there is a dark curtain in front of each window. The kitchen was given away to the Schwibbschwager. Because of its location etc., the place will certainly sell best to a young DINKS couple. Sure, with a lot of luck they can imagine the old junk out and estimate what the renovation will cost, whether the kitchen fits as imagined, and whatever else. But usually not. So I spend a few euros and paint everything white, throw out the old furniture along with the curtains. If I now also bring in a few modern pieces of furniture and put in a cardboard kitchen, there it is, the image of the apartment as it should be. Helping the imagination along, that’s all it is (should be).