In his estimation, the building envelope for the entire plot is 14 x 14.
Correct.
but I don't know why everyone came up with 11 x 7.
It’s just a suggestion. You have to decide what you want to build on the 196 m². There are quite a few parameters to consider, the weighting of which the building partners first have to negotiate among themselves, since the development plan requires twins for semi-detached houses – at least that is my interpretation of 5.10. That would be another point for the list of questions to the approval authority.
For 7*14, I note that with two full floors, in the case of the smaller plot, the floor area ratio would be exceeded. This could be remedied through an exemption application, by avoiding a full floor, or by subdivision according to the owner’s proposal (plot size at least 490 m²).