Our architect said that the performance over the day is roughly identical.
With a south orientation, you have a better peak, but you also have to time all the devices (more effort?), and the efficiency decreases because the modules get warmer.
With east/west, energy is provided when it is needed, and even though the peak is not as high, the power supply is more consistent.
One could aim for an intermediate solution here, for example, by using a battery that charges over midday and then powers all the devices in the evening.
Or photovoltaic panels on three roof sides without changing the size of the system? Does that make sense effort-wise if you stay under 10 kWp?