I can only repeat it... If you don't buy it, someone else will. Just because the price is high, and some people keep saying "there’s easily 15% etc. in it," doesn’t mean that it’s actually the case. Location is the most important thing. If everything else fits, people pay the price and that’s it. They want to prevent exactly that someone else comes along and doesn’t want to haggle. High price or not.
You just have to know for yourself whether you are willing to pay this high price. Nothing else matters.