If I consider a long overdue technology in the house as a hype, then I would say back to the Stone Age. Why an electric stove, a fire in the cave is enough.
Just compare your car with your house.
In my opinion, underfloor heating and electric blinds are simply comfort features today that, like electric windows in a car, simply belong in a new building. And as soon as something like that is installed in the house, a solution with KNX is cheaper than the classic one.
Why nail switch orgies to the wall when, in the end, it is cheaper to do KNX right away. And I get more functionality on top of that for free.
You just have to educate yourself a little so that you can slap the electrician's hand when he wants to artificially make the topic expensive with 'moon prices'.