If you choose facade paint based on a color fan and even worse based on a PC screen and then receive the color you imagined, you have done nothing but have extremely good luck. In my opinion, there is no 100% accurate option; reasons have already been mentioned. The best option in my view is for the plasterer to paint color samples side by side on the finished plastered house. Ideally, not just on one side of the facade. Then you take a few days and look at it under different daily, weather, and lighting conditions. Decide but be aware that the sun produces different light and light color in winter compared to summer. Alternatively, sample pieces on plasterboard panels. The advantage is that it is mobile and can be held up to all facade sides and in sun/shade. That’s how we did it. However, we did not choose white but a beige earth tone as the color. You are more likely to be “completely off” if the color later has a pink tint when the sun shines (already seen). On the other hand, one should not overdo it. If you don’t have a direct comparison, I am convinced that most people do not even recognize different shades of white on finished houses.