In different rooms, we have different tiles from the hardware store as well as from the tile specialty store.
I cannot see any quality differences (only price differences), because all of them showed chipping after > 10 years without heavy objects falling on them.
Because of these chippings, it is sensible to choose solid-colored tiles, regardless of the source.
Leveling systems only work if the substrate has already been precisely leveled.
I never did that, only tile spacers were used.
With a straight edge (mine is about 60 cm), you can see quite easily and quickly whether the tiles are leveled at the surface, even if the substrate is slightly uneven.