That is not his program but the (of course) utopian MSRP's of the manufacturers. Obviously, no one pays these and only on these are the offers made about 50% off on custom-designed kitchens plus this and that freebie.
"...No one, that is NOBODY! will pay more than the price you mentioned for this kitchen. Nobody!"
Um, do you know my kitchen and, limited to Germany, all 80 million people, that you can say that with such conviction? As I said, sure, you can probably also buy a maybe not bad no-name kitchen of that size with decent appliances cheaper, but the price screw turns with every detail like a higher working height, etc., which I had already partly mentioned. And since kitchens are generally not replaced after 5 years, quality and that we like it were important to us here. Extractor hoods alone can cost several thousand euros. Therefore, you certainly cannot make a statement like too expensive, cheap, or whatever... Surely many will say I don't need it, totally exaggerated, Ikea is enough for me, but not for us.