and what does the home builder do who has no money for planning?
He just gets the electrician to do something classic in the ceiling, a few spots and that’s it?
He plans it himself. Either you already have an apartment, a house, then you roughly know what you want. Direct lighting, indirect lighting, etc. With that, you can at least plan the spots where lighting should go, matching the furnishings. If ideas are missing, search on the internet.
Then look in stores or online or with acquaintances to see what’s available, what you like, and what fits the furnishings. You can buy the actual lamps after furnishing if you are unsure. And also return them if you end up not liking them.
I definitely wouldn’t choose spots if I’m unsure. Unlike a lamp, they are hard to change later.