I can't understand that anyone still wallpapers today.
Take a look, for example, at inkiostro bianco. There you will find many good reasons for wallpaper. After all, there is more than just textured wallpaper. However, if the walls are to remain pattern-free white, I agree with you - no wallpaper is needed.
In general, we live in a time where everyone does what they like and want without subordinating themselves to a zeitgeist. But usually, our taste is influenced from outside.
An individual taste that deviates from the spirit of the times develops through a conscious engagement with aesthetics and culture in relation to oneself. Independence in taste from "what's popular nowadays" gives confidence, joy of life, and allows one to be more content with one's own decisions for a longer time. There is no need to adapt every few years or even to "buy a room." Also a form of sustainability. As an alternative to painting, I would like to bring up clay plaster here. The varieties are countless, and those who are not really into the fashion of ultra-smooth surfaces (one's own taste can certainly coincide with the zeitgeist sometimes) can also manage with a moderate additional cost. For many people, the material contributes to a very high level of well-being. It regulates humidity, positively influences room acoustics, and absorbs odors. Others have conducted calculations regarding these aspects and attribute different qualities to the material. See for yourselves.