We measured 67db (at night) directly at our garden fence on level 2. In terms of volume, in my opinion, this was comparable to the outdoor unit of an air conditioner and definitely too loud.
Well, I don’t know what kind of air conditioners you have seen so far, but obviously none of them were proper ones. No offense, just stating a fact.
My (industrial) air conditioner in the workshop produces a maximum of 47dB(A) at the outdoor unit.
The air conditioner I installed for my parents (high-quality consumer unit) is only 42dB(A).
For comparison: 45dB(A) prevail INSIDE a quiet(!) apartment.
If you stand outside (very quiet dead-end street, next busy road several hundred meters away) under my air conditioner, which is mounted at about 2.5m height, you have to look at the fan to find out if it’s running because the rustling of leaves in the wind is still louder.
Of course, if you buy one of those Frigoline China units, you have to live with the corresponding noise levels. Although even those nowadays comply with 56dB(A) at 1m distance. That still makes 42dB(A) at 5m distance.
So my personal opinion: If you hear a heat pump or air conditioner, something is broken or it’s cheap junk. Nowadays, it’s nearly noiseless.
Whether the installer who put in the unit (and has to rework it for free if something isn’t right...) is the right contact for an independent assessment is another matter. Doesn’t matter whether it’s controlled residential ventilation, air conditioning, or heat pump.