However, if all other parameters remain the same, then the change in energy demand when increasing the insulation thickness from 12 to 14 cm is of the same order of magnitude as from 14 to 16 cm or 16 to 18 cm.
But his building loses energy not only through walls, but also through the floor, roof, windows and doors, thermal bridges, and ventilation.
The OP should not confuse the calculated primary energy demand with a consumption forecast. Actual consumption depends not least on the behavior of the occupants.
For the consideration of economic efficiency, one cannot only look at consumption costs, but must also consider savings, e.g. through lower investment in building services engineering. Smaller heat pump, fewer drilling meters, etc. More insulation can lead to more subsidies (KFW, regional programs, climate settlements, etc.). Or one insulates so much that underfloor heating is no longer necessary (7-10K€ savings -> passive house).