On the subject:
We chose a rather unconventional path. We didn’t spend much time comparing construction companies and prices; we basically decided based on reputation and gut feeling. We had friends who built with them several years ago and said, "we would do it again anytime." Then more acquaintances and neighbors. Everywhere you heard only good things about the company.
On the internet, there are probably a few clients who had/have problems with them and also lawsuits. But in our personal circle, we only heard positives. Everyone said, "there were a few minor things here and there, but overall top."
Accordingly, we searched their catalog for a house on which basis we wanted to build. In the first meetings, we discussed our wishes regarding fittings and also asked for some prices for sample selection topics. We signed the contract earlier to avoid a price increase, but with a financing contingency. At that time, we had clarified the floor plan with the construction company so far that we knew which rooms we wanted on which floor. We still moved interior walls after that and even squeezed in a pantry.
You didn’t need a building permit in our area, but I think that’s where the pressure comes from: The companies want to start building; only then do they get their money. But the building permits sometimes take forever. Our house was prioritized by the construction company in terms of timing because building permits were pending on other projects. The changes to the floor plans, etc., are all costs for them because they have to advance money without knowing if you will finalize the contract in the end or not. That’s why they tend to hold back.
Still, if you feel they are putting pressure on you or you don’t feel entirely comfortable, I would continue searching.
Our construction company is (I believe) not among the cheapest. However, they have a rather extensive and good description of scope of work, and so far, they have been very accommodating. I think especially in house building it’s difficult to exactly relate services and costs. Quality is such a hard-to-measure factor.