Are these insurance brokers also independent like financial brokers, or do they always belong to a specific insurance company?
General agent/main agent = usually works for one company
Broker = has contracts with various (not all) companies
Brokers usually do not act completely independently either, as they normally receive commissions for their mediation and renewal commissions for ongoing support.
The advantage of the GA/MA = they often have good contact with their insurance company and can therefore resolve questions directly via the “hotline.” The broker pretends to do this as well – but who really has equally good contact to 50 different companies?
Cynics claim that the broker still tends to choose an insurance that pays him the better commission. Even if only so that 1-2 years later he can suddenly pull a much cheaper insurance out of the hat, from whose conclusion he again earns something.
Fee-based advisors would act completely independently. They charge a fixed hourly rate for their advice – but according to the law must waive commissions and the like. This is contractually agreed with the insurance companies – if this is not possible, they would have to pass on any received commissions to the client. Since the fee-based advisor receives no commission at all, you can assume that he will find the best insurance for you. If you do not conclude a contract, you still pay the hourly rate.
This model has hardly established itself in Germany so far. One reason for this is that the average citizen is not used to paying for advisory services and believes that this advice should be free of charge.
Years ago, Deutsche Bank tried to introduce such a model at banks. After massive public outcry, it was scrapped again. Currently, I only know of one bank in Germany that offers fee-based advice.