I assume you have never had a fireplace, right? [emoji6]
To the OP, very simple, ask your fireplace builder. Without detailed knowledge of the fireplace system, it is hardly possible to say anything reliable (and I can’t either with the knowledge I have). Therefore my recommendation is to find a good fireplace builder who will plan a SUITABLE system for you, then the thing will be used more than 2 to 4 times a year later and it won’t turn out like what 11ant wrote. However, a fireplace is certainly more in the luxury category and primarily for the atmosphere, the feeling, less for heating, although there are certainly exceptions. My impression is, however, that heating with a fireplace is rather a 5% use case...
If the heating output is too high and/or you cannot get rid of the heat (sweating on the sofa like in a sauna), you won’t enjoy it and the thing will remain an expensive, unused design object. Or you throttle it back as much as possible and then look at blackened glass panes, with the same consequence: no use.
And yes, it can also be an option to buy the Fireplace Blu-ray. For me, however, it’s nothing because I have the comparison and perceive huge differences, which certainly is not the case for everyone.
Physically speaking, the difference is clear anyway, the spectrum a fireplace has you definitely do not get represented by even the best television. Maybe the picture, sound might be, but that’s it. If that’s enough for someone, ok, not for me. I also prefer to stand on Table Mountain, at the edge of the Grand Canyon, or on the North Sea mudflats or whatever rather than watch a DVD with the “views,” but people are different...