Both. First of all, just always a ceiling lamp in the middle of the room that nicely illuminates the room. Additionally, indirect lighting for a cozy atmosphere or so you don’t wake your partner directly if you have to get up earlier and need light. With that, you really can’t go wrong at first.
Yes, that’s how we thought as well. I think more than one lamp on the ceiling in the room would be too much anyway.
As a ceiling lamp, I was also thinking of something with tunable white, so that in the morning you have a cold light color (4000-5000K) that really kicks, and then in the evening rather towards 2700K or less for the cozy atmosphere. Since we do smart home with KNX and DALI, all of that can be easily retrofitted.
In the bathroom likewise, so that in the morning you take a really cold light (daylight white) to really wake up properly even in winter, and in the evening then also towards 2300K or so.