trx_type
2022-02-10 09:15:06
- #1
What good is a virtual appearance if you want to introduce a new product in the food retail sector?
You want to have as many people as possible at the trade fair where you present your product, so they can try it. If they like it, the chance is high that they will also buy it in the supermarket.
Do you think you can convince the end customers with a few videos about the product?
The video might be enough for the supermarkets and suppliers, but it will not be enough for the customer.
Therefore, again, I see the advantages of virtual or hybrid fairs, but you have to consider whether it makes sense to advertise online for the product and who it targets. If you then come to the conclusion that yes, it makes sense to be virtually present as well, fine, then do it. But it does not make equally much sense everywhere, as my short example is supposed to show.
As I have already said several times now, but I gladly repeat it again: hybrid means both. So people can try on one day, and participate virtually in the fair on the second day. For example, show cooking, people who try the product on site and give feedback, ingredients can be listed and explained virtually, depending on which product it is. There is definitely potential if you engage a little with it and are creative. Another option would be to send samples to the participating people in advance. I have been writing here all the time about a COMBINATION and not about a purely virtual fair. I do believe that it can work, if you have a different opinion, that’s fine with me.