Hybrid fairs (for house building) - your experiences?

yes, that already brings some helpful possibilities with it when you can help shape the classic trade fair digitally. syma has described quite well on the blog how such a trade fair booth can ultimately look. I also think that this way of doing things will be well used even after the pandemic, provided that at some point it gets to that again.

In some areas, I already see a great advantage, but not every area will be able to implement it. I am thinking of sports fairs, food fairs, even car fairs are more about the contact. You also want to try everything out, touch it, see it in real life,... For the B2B sector, it is certainly helpful, but it will have to be seen whether end customers also accept it. I can well imagine that product presentations or instructional videos can be made. The question I ask myself is why then at fairs and not elsewhere on social media? If I now make videos for house construction, I always make them and hopefully not only when there are fairs. It could then be good for customer loyalty, but that is probably another topic.

I also think a hybrid option would be possible in the areas you mentioned, so if you have both components, you can try something out on-site and then take another virtual look at home. Maybe not purely digital, but especially at car shows, you can have many things shown and explained virtually again. Sports equipment can also be well presented and demonstrated virtually. I do see potential there. Even at food fairs, I could imagine a showcooking taking place virtually.

Yes, sure, up to a certain extent that will be true. For the B2B sector, it is certainly a great solution. You don't necessarily have to travel or even fly to the trade fair. This way you could also visit several trade fairs and not just pick out the biggest ones. In the B2C sector, you have to say that people probably go to the trade fairs to be able to touch everything. This is certainly very important in some industries. You can also get information from the internet. A hybrid solution would then have to offer added value. As a provider, you have to come up with a concept that stands out from the rest of the offerings on the internet. How that should look is probably different from industry to industry.

In a hybrid variant, there is the possibility to try things out directly on site, to touch, smell, and taste them. And partly it can then be supplemented digitally. That would certainly be interesting for some in the B2C sector as well. And yes, of course you can get information from the internet, but it's still something different when it's presented at a trade fair. Digital doesn't necessarily mean that you have to read something; it could also be presented, or if a device is introduced, it can also be demonstrated. I think if a company exhibiting at the trade fair implements it properly, something exciting could come out of it.

I can only attack things if I am on site. Online, I am not yet aware of any possibility where one can also attack things. For some industries, it is very important to me, and certainly to other customers as well, to see everything in natura and to touch and try things out. Hybrid solutions will have their added value, but you also have to look at who this is interesting for. I certainly see potential - but not for everyone and everything. If you are unsure whether it will bring you anything, I would even more strongly recommend consulting a professional exhibition builder. They should have experience values. They can then also tell you whether it brings you added value. So in that respect, it is better to seek advice.