Achieving funding levels is particularly attractive recently. KFW 18-20k, BAFA also already 4-5k last year for heat pumps.
Better insulation leads to lower heating load. For example, if you use a brine heat pump, it can be enough for a "step down" to a smaller and therefore more cost-effective heat pump investment. Eventually, a replacement for the heat generator will also be needed, which further amplifies the effect.
The drilling also costs per meter = extraction capacity, which can quickly save a thousand euros.
One can also hope to do something for the resale value.
The overall concept is decisive.