I find #3 very helpful! Some remarks:
Since the questioner is talking to two companies, I assume he is the landowner. He is thus in the fortunate position to have free choice. He decides which technology he uses. After that, he looks for the appropriate craftsman. Not the other way around, first the contractor, then the technology.
There are, roughly speaking:
- Gas condensing boilers
- Air-to-water heat pumps
- Geothermal heat pumps (either as deep drilling or as trench collectors)
- Groundwater heat pumps
- Exhaust air heat pumps
- Pellet heating systems
- District heating
- Combined heat and power plants
- ...
In any case, I see (as already said) a low-temperature underfloor heating system as the basis! Besides that, the system should be designed for the water demand (showers, etc.).
In addition to investment and operating costs, legal requirements play a role, keyword Energy Saving Ordinance and Renewable Energies Heat Act. That means the heating system is related to measures such as solar thermal, controlled ventilation with heat recovery, insulation of the building envelope, quality of windows, etc. And not only through technical dependencies (insulation – energy demand) but also through regulatory conditions. Possibly, KfW requirements will also apply.
In these matters, the chosen heating installer does not help, but the architect or better the energy consultant!
By the way, own work can be included everywhere (e.g., laying the heating loops). In my opinion, trench collectors are often brought into play because without own work they quickly become very expensive.