but very very expensive (at least 10-15 THOUSAND EUROS) and very difficult to install and program
For changes, you often have to call an electrician (unless you have extremely good programming knowledge)
These are old wives' tales, mostly written by people who have no idea about home automation.
What do you think of Busch free@home? based on KNX even uses the same cables
Supposed to be cheaper and easier to program (thus aimed at private users)
You have already named the disadvantages. Very rudimentary functions and many limitations. The biggest advantage of KNX, namely manufacturer independence, is missing. Price-wise it is not necessarily cheaper than KNX either.
We had imagined having to spend a maximum of 5000€ now for smart home (preferably less) but if cables have to be laid, you have to do it immediately
Yes, that's exactly how it is. If you want a smart home, you need cables, and more than the standard installation provided by the general contractor... regardless of how it is controlled later. Because even sensors and actuators that communicate via radio suddenly need electricity for what they are supposed to switch.
What is available from e.g. KNX for window contacts that look good, maybe even invisible?
Pick whichever you want. 99% of all variants can be connected to the bus. No matter the manufacturer. Only if they use some proprietary radio-based protocol could there be difficulties, but even there a solution is often possible.
Practically all can be installed invisibly.
What would bother me is if they run on batteries, optimal would be e.g. window contacts that run on EnOcean (maintenance-free)
There are only two battery-free options:
Wired
EnOcean
motion sensors were not planned initially but could be retrofitted, right?
Motion/presence sensors are an essential part of lighting control in buildings. Furthermore, they can be integrated into alarm systems and other automations, e.g. shading. Many things only become "smart" when you give the system eyes and ears. Motion/presence sensors are exactly that.
Retrofitting is possible, but often ends up being a visual and functional disaster.
so to sum up, if possible you should always prefer wired smart home (with star-shaped cables you can then connect any wired smart home to it?
Please free yourself from the idea that there is "smart home for purchase" off the shelf or even from the bargain bin. Smart home is nothing tangible. It is always an interplay of several systems of the technical building equipment.
There is no wired smart home or radio smart home. But there are radio and wired protocols with which devices can communicate with each other.
you should only rely on radio if cables don’t work for price reasons or if you do not have a new build
Radio is not necessarily cheaper if you compare apples to apples.
(there is not such a big demand)
No, too many disadvantages and not really interesting price-wise. Only if you don’t know much and want to sell the builder something, then it is of course a good and simple system.
What do you think of Busch free@home, that is supposed to be an affordable and user-friendly alternative to KNX for private users
Supposed, but it is not.