Side exterior lighting on the house wall

Hello forum,
who has a good tip on the topic of outdoor up & down lighting for house walls.
It is important to have a light range of about 4m upwards. 2m downwards is enough. An adjustable cone would also be nice.
The whole thing rectangular anthracite or graphite gray.

I have looked at some on the web, but the brightness of the light cone looks poor.

There are not only models with built-in LEDs, so choose one with, for example, [GU10 sockets]. Then you can select the bulbs of your choice. There are definitely some with a very narrow beam angle (maybe 10° or so) and high brightness, which will then reach the desired four meters.

At this point, I find it interesting that the light upwards is apparently more important than the light downwards. Isn't it the other way around that is more decisive? I want light for walking or pausing, not for looking at the façade. Or am I mistaken?

Anyone who has received such a great plaster facade that also looks beautiful in raking light is welcome to show it off :p

We don't even know what kind of facade that is. :p

Now seriously. No matter how great or sh..ty a facade is made. Why should I illuminate it?
Addendum: unless it is a hotel, museum, or something similar.