11ant
2020-05-12 17:02:07
- #1
"KfW40" always seems to me like an organic label that specifically targets a buyer group who pay attention to the "IP HDTV ready" stickers (brown goods) or energy efficiency leaflets (white goods) in the electronics market. Decisions about buying or building a house are highly emotional; reason has no say but is rather attacked below the belt via the tear ducts. The girl’s prerogative to scratch and bite because one is weaker is also claimed by the timber frame panel builders against the stone-on-stone builders. That means, since they believe they can hardly compete with the "massive" romance, they play their construction advantage, that a classic "prefabricated house" wall is basically a thermal insulation composite system, i.e., the ETICS is quasi integrated as insulation between the rafters. This makes the additional effort low to win the contest "builder’s tear duct’s next top house manufacturer" that way. It’s not really innovative, more like trivial stuff with racing stripes.