Exterior wall lighting - Which lamp? Recommendations and advice?

Hello, I am looking for an outdoor wall light that looks a bit impressive.
We have 2 high brick gables (6.3 m) that I would like to illuminate continuously in the dark.
Preferably with a cone beam or something similar. I just drove through a new housing estate and actually didn’t find anything nice.
Almost all have these spotlights in the roof overhang or some €20 hardware store lamp.

Maybe someone can recommend other lamps, preferably with a picture.

The electrician is pressing and wants to know at what height the cables should be laid.

Thank you very much.

If you feel like having 1000 spiders on the wall, go for it.

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Really? Light --> Insects --> Spiders. Ever walked through an underpass and looked at the lighting? Friends of mine even taped over one side of a streetlight (virtually illegally) for that reason because it lit up their facade, and it was really covered with those creatures and especially the webs. He cleans it with a pressure washer 2-3 times a year; it looked bad again in a very short time.

Hmm, are there any more experiences :-) I currently have this in the apartment building as well. It doesn't shine all the way up the gable on the facing brick but does reach 2-3 meters. There are just a few spider webs on the lamp, that's it.

We have up/down lamps.. there may well be some moths flying around, maybe a spider web on them, but that is also the case on the house without a lamp. We just notice it less. We also have no spots... I'll look for a photo or link...