I am currently working on a project that aims to make affordable housing more realistic again – that is, compact, modern houses at a fair price. 
 That has existed since the 1950s and was called prefab houses. Quattrohaus, terraced house, townhouse, etc. And other companies have repeatedly rethought and expanded on that depending on their corporate philosophy. So nothing is new about this project. 
 What is most important to you in a home? (e.g. plot size, garden, room layout, etc.) 
 I can only understand the question as far as what I can influence as a builder. Plot size, municipal politics, or broader aspects I don't see as levers, except that as a builder I have to or can question my own needs. Everyone is different, and many can afford a home in the size they want. That depends on salaries, which cannot be influenced by the planner either. 
 Would a smaller living area (70–100 m²) or a smaller plot also be interesting to you if price and quality are right? 
 To be honest, the questions are too general and sweeping for me. Besides, there are enough houses that, when you subtract the necessary hallways and technical rooms, cover those 70-100 sqm. And enough houses with appropriate living space size also quickly leave the market because they are bought when you watch the market or look around in your own area. There is no need to reinvent the wheel. It already exists.